Gerry Hamilton
http://www.cio.com/article/3012772/social-networking/top-10-social-media-misfires-of-2015.html#slide6
Gerry Hamilton posted a tweet about 29th ranked football recruit Roquan Smith and put a link in the tweet about him committing to Texas A&M. The link was supposed to be a highlight of him playing football, but instead it was a link to pornographic material. Gerry tried to delete the link but people started screenshotting the post before it was offline.
Lack of control is in this because he did not double check his link and made a big mistake. Imediency plays into this because as soon as he posted it people started screenshotting. Its permanent because screenshots.
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