"White Makes You Win!"

      This article has a negitive effect on the people around us. In this was a cosmetics video featuring Cris Horwang and another model. They show a model with a very light skin-tone and then they slowly begin to show Cris appear in a darker skin-tone. It was like comparing a white and black person together. Then the narrator then says, "White makes you win" as to say that being white or a much lighter skin-tone is better. This may make others of a darker tone feel insecure about themselves. Immediacy- the video was sent out after edits and filming. Permanence- They didn't delete it but they did apologize because it was racist and they didn't realize at first. Lack of Control- Once they uploaded it they couldn't control the comments and things that they got.