"White Makes You Win"

This article has a negative effect on the people around us. In this was a cosmetics video featuring Cris Horwang and another model. They show a model with a very light skin-tone and then they slowly begin to show Cris appear in a darker skin-tone. It was like comparing a white and black person together. Then the narrator then says, "White makes you win" as to say that being white or a much lighter skin-tone is better. This may make others of a darker tone feel insecure about themselves. Immediacy- the video was sent out after edits and filming.

Link to the article: https://www.theguardian.com/world/2016/jan/08/thai-advert-white-makes-you-win-skin-whitening-lambasted-for-racism

Another link: http://www.nydailynews.com/life-style/health/thai-company-pulls-ad-claimed-white-win-article-1.2489893

Permanence- They didn't delete it but they did apologize because it was racist and they didn't realize at first. Lack of Control- Once they uploaded it they couldn't control the comments and things that they got.