Aaliyah Ellerbee CapStone Project

Liyah Luxurious isn’t just a business it is a lifestyle a way of life. I started Liyah Luxurious so I can empower people not only women. Liyah Luxurious was created originally for accessories and turned Makeup artistry. Makeup is often seen as negative or a “cover-up” but young girls and women use makeup to become more confident or complete. Makeup is a source of art to express yourself and that allows you to channel different personalities and aesthetics. The goal I set for Liyah Luxurious was to build and brand throughout the year. I came out of my comfort zone with makeup looks, stood up for my brand & bragged about it. I started 2 new ventures in the course of branding myself and getting my name out there. The two new businesses are under Liyah Luxurious, Luxurious ilash which is a mink lash line, Logo’s by Liyah are logo for new businesses. Throughout the year I began to participate and put myself out there. Telling more people, networking with people and be apart of fashion shows, photoshoots and “makeup drives.” In the school with special events such as school parties and prom, I would give discounted prices. The deliverable I wanted to give by the end of my senior project was a t-shirt, business cards, and new clientele. This year I learned that everyone wants you to do good but not better than them. I so used to give recommendations when I wasn’t available for appointments but other makeup artist didn’t do the same.